Vit Assist Gum SM

client

Vit Assist Gum

service name

Social Media

budget

$100k

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01.

Intro of case

In our first meeting with Venton Gıda, they shared with us their experience that they had to change the name and the packaging. Government specifications in the food sector vary from country to country and we were asked to work on Vit Assist Gum, a product that was caught in the procedures of the Ministry of Health.

The ‘budget’ was also limited in order to create a ‘consumption culture’ for an early born product and to bring it together with its consumers. We set out only for digital media and worked and shared different concepts. This is how our Vit Assist Gum journey began.

Understanding User Needs: The perception of the ‘new consumer’, who works with intense work tempo and turns to support products for daily vitamin needs, as vitamin chewing gum...

Persona Creation: With the pandemic, we have reached many local and global researches on the changing new consumers and their orientations, we have experienced processes in which we evaluated them all as a team and created 3 different personas.

Customer Journey Mapping: The process of product refurbishment and packaging change gave us time and space to work. We closely followed the processes of our staff and constantly updated our pre-launch work.We built our map for our customer's product discovery processes on experiences

02.

Work challenges

When you start working on a new product, you think that it is ‘unrivalled’, but in our country, similar products appear ‘immediately’ and competition starts:

We succeeded in creating the perception of vitamin chewing gum

80% of the first page results as ‘vitamin gum’ in Google searches Vit assist Gum (Turkey-Istanbul)

We are successfully developing the control we have established. That is, we successfully develop and structure the content.

03.

Main result

It has been 20 months since we received a face-to-face briefing from Venton Foods. The ‘first photos’ we created to create a perception for Vitamin Gum was 20 months ago. 120 K was the theme of our posts that we had access to ‘vitamin support’. Afterwards, we started to create visuals with artificial intelligence and we achieved 120 K access again. These works, in which we brought together sports and vitamin duo, were reels videos longer than 1 minute.

Today, within the framework of the changing Instagram algorithm, we make videos about athletes and sports branches that we create with ‘artificial intelligence’ that strengthens the perception of ‘vitamin-enhanced chewing gum’, which is shorter than 30 seconds. We continue on our way with small budgets, high reach strategy.

Our secret is face-to-face briefings and quick evaluation of the results of the work done, constant updating of strategies, sustainability in content…

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