Os-We Corporate Identity

client

Os-We

service name

BrandDesign

budget

€ 20.000

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01.

Intro of case

Identity is more than a logo, it carries messages about you and your persona preferences. the success of these messages prolongs or shortens its lifespan. There was a city we didn’t know and had to discover. And our client wanted to take his successful “commercial real estate management” business in Istanbul to the global market and it was an important step for him.

Understanding User Needs: There was no time and budget to start by conducting in-depth research, including user interviews, surveys and competitor analysis. We decided to tell the consumer that we are an important bridge to their business.

Persona Creation: We had more than 10 years of experience with our international clients, we created user personas that represent our target audience based on them and tried to ensure that the design is in line with their expectations and goals.

Design Process Management We created a new brief by combining the customer brief with our research and interviews. We met with Dima Tsapko, who is experienced in Corporate Identity design and has global awards, and shared the brief. After a 90-day process, the corporate identity was approved...

More than a Logo The “bridge” we decided on at the beginning of the journey came to life as a logotype as a bridge symbolizing the city. Based on this bridge that opens to the East and West, the name became “os-we”, which is coded from the German words "Ost und West"

02.

Work challenges

Why companies open offices in another country, why they want to be close to airports, train stations or ports: for their business contacts…

Successful Analysis

Correct positioning

We developed the structure that supports the story, aligned it with the brand's perception and business strategy, and created a unique business.

We facilitate innovation with our imagination, helping them imagine new things to bring their new strategies to life.

03.

Main result

As a team that has created nearly 100 corporate identities since 2000, creating the right guidelines has been our strength.

Clear purpose and location
We offer an office rental opportunity that will be a bridge for business people who want to expand from Germany to the world. From production to storage, from intervention to logistics, everything is under one roof.

We tested the application of the 7 basic rules for a successful identity, we developed our identity studies by learning their thoughts about the identity through one-on-one interviews with business people who came to rent our customer’s offices in the country.

As a result, we created a new and unique identity.

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