IŞIK University Branding

client

Işık University

service name

Branding

budget

$100k

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01.

Intro of case

Established in 1996, Işık University is the result of the 138-year long educational tradition of the Feyziye Schools Foundation.

Today, Işık University offers undergraduate education to undergraduate students with 23 programs at 3 Faculties, associate degree programs with 9 programs at 1 School of Higher Education, graduate education at the Graduate School of Graduate Studies, the School of Foreign Languages and the Continuing Education Center at the Şile Campus.

Understanding User Needs: Işık University aims to differentiate itself from the growing number of foundation universities and to become an institution that educates people for the future with its strong staff. Young people and families were expected to receive this message.

Persona Creation: We brought the personas we created to life, and based on the research conducted by the university, we shot “A Day at Işık University” videos, which feature a student from each department about a day at the university.

Customer Journey Mapping: The narration of the university by young people studying at the university was an important factor affecting the decision process, and gave life to the decision processes.

02.

Work challenges

To see our competence in university selection, which is the most important of young people’s future decisions, by a team of young people

Sincere approach to an election of cliché messages

A platform where young people and families meet at the same time

Stand out among 180 foundation universities

Becoming more visible with unique designs

03.

Main result

2017-18 was a different year for university preferences. 250 thousand students did not make a preference and did not register even though their score was sufficient. There was a serious decrease in all Foundation Universities, there was a decrease of around 7% compared to the previous year. A different result was achieved with the strategies and creative solutions produced by Manga.

Despite the 7% decrease in enrolment, Işık University increased its total enrolment rate by 10% compared to the previous year. Compared to the general situation in Foundation Universities, a difference exceeding 20% was created in total.

The work done, the digital and conventional marketing strategies produced… A report based on student and parent interviews conducted during the enrolment period was submitted to the university rectorate.

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